The Role of Corporate Communication in Managing Customer Expectations: A Study of Gassol Local Government Area, Taraba State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Customer expectations are a key determinant of business success, especially in competitive markets. Corporate communication plays a pivotal role in managing these expectations by ensuring that customers receive clear, consistent, and transparent information about products and services. In Gassol Local Government Area, Taraba State, businesses are increasingly relying on effective communication strategies to manage customer expectations and ensure satisfaction. Research indicates that well-managed customer expectations lead to higher levels of customer satisfaction, loyalty, and retention (Aliyu & Ibrahim, 2024). This study examines how corporate communication can help businesses in Gassol manage customer expectations, thereby improving customer relations and business outcomes.
1.2 Statement of the Problem
Many businesses in Gassol Local Government Area face challenges in managing customer expectations due to unclear or inconsistent communication. This often leads to customer dissatisfaction, negative reviews, and loss of business. This study seeks to investigate how corporate communication strategies can be used to effectively manage customer expectations and enhance customer satisfaction in the region.
1.3 Objectives of the Study
- To explore the role of corporate communication in managing customer expectations.
- To assess the effectiveness of communication strategies in meeting customer expectations.
- To identify the challenges faced by businesses in managing customer expectations through communication.
1.4 Research Questions
- How does corporate communication influence the management of customer expectations?
- To what extent do communication strategies meet customer expectations?
- What challenges hinder effective communication in managing customer expectations?
1.5 Research Hypotheses
- Corporate communication significantly influences the management of customer expectations.
- Effective communication strategies help meet customer expectations.
- Challenges in communication hinder the successful management of customer expectations.
1.6 Significance of the Study
This study will provide insights into how businesses in Gassol can use corporate communication to better manage customer expectations, leading to improved customer satisfaction and loyalty.
1.7 Scope and Limitations of the Study
The study focuses on corporate communication and its role in managing customer expectations within businesses in Gassol Local Government Area, Taraba State.
1.8 Operational Definition of Terms
- Corporate Communication: The strategic communication efforts used by businesses to interact with their customers and manage their expectations.
- Customer Expectations: The beliefs and assumptions customers have about the products or services they will receive.
- Customer Satisfaction: The level of contentment customers feel with a product or service.
Related Project Materials
Photography in Chronicling Indigenous Rituals: A Study in Babura Local Government Area, Jigawa State
Chapter One: Introduction
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN PREVENTING CHILDHOOD OBESITY
ABSTRACT: This study investigated the role of early childhood education i...
WOMEN PARTICIPATION IN THE GENERAL ELECTION: A CASE STUDY OF JEMA’A LOCAL GOVERNMENT AREA OF KADUNA STATE
ABSTRACT
This study was carried out on the analysis of women participation in the 2023 general election...
The Role of Internal Audits in Enhancing Governance in Nigerian Banks: A Case Study of Fidelity Bank Plc
Background of the Study
Internal audits are fundamental to strengthening corporate governance frameworks by promoting accou...
The effect of digital integration on business banking operational processes: A case study of Zenith Bank, Kano.
Background of the Study
Digital integration involves the seamless connection of various technological systems to improve the operational...
Optimization of Network Authentication Methods in Federal University, Lafia, Nasarawa State
Background of the Study
Network authentication plays a crucial role in securing campus networks, ensuring that only authori...
The Contribution of School-Based Events to Youth Development in Minna Local Government Area, Niger State
Chapter One: Introduction
1.1 Background of the Study
School-based events, including debates, cultural days, sports competition...
THE ROLE OF PLANTS IN THE TREATMENT OF DISEASES CAUSED BY MICRO-ORGANISMS BASED IN THE NATURAL PRODUCTS (pure and applied chemistry)
ABSTRACT
This study was carried out on the role of plants in the treatment of diseases caused by micro-organisms b...
AN ASSESSMENT OF MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS IN NIGERIA
The political entity called Nigeria has continued since independence under one form &nb...
The Role of Community-Based Marine Conservation in Sustaining Fishing Businesses in Rivers State
Background of the Study
Marine ecosystems are vital to the livelihoods of fishing communities, particularly in coastal r...
